BUS 420 Strategic Management
To succeed, managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets. This course introduces the concept of strategic management through case analyses and considers the basic direction and goals of an organization, the environment (social, political, technological, economic and global factors), industry and market structure, and organizational strengths and weaknesses. The emphasis is on the development and successful implementation of strategy in different types of firms across industries. This capstone course requires development of a strategic plan as a demonstration of mastery.
Notes
Additional course fee applies.