BUS 900 Business Policy and Strategy
Students will analyze major decisions in the context of the entire philosophical framework of business through case studies. Emphasis is placed on the relationship of business to outside forces and to the integration of functional operations. The effects of major policy decisions on marketing, finance, manufacturing, and personnel will be analyzed. The course covers strategy, policy definition, planning, organizing, direction, control, and an in-depth look at management and its sources and responsibility. This course brings together all of the principles of business studied in previous courses. Oral and written presentations of case studies are used to further develop communication skills.