700
The course focuses on the application of management tools and thoughts in the solution of problems centering in the marketing function. It covers such topics as: marketing policies, research, strategy, organization, demand analysis, product planning, pricing, physical distribution, demand stimulation, sales management, retailing and wholesaling techniques and structures, marketing law and current marketing literature. The course also involves case studies, various types of reports and oral presentations by students; and widespread reading in current marketing periodicals.
This course examines the application of management tools and thought to the solution of business problems centering in the financial function. Coverage includes topics such as financial management of business units with emphasis on organization, structure, collection and use of financial data; profitability, liquidity, sources of capital and external financial institutions, and their operations; taxes, regulation and types of lending markets and operations, insurance and risk management; investment objectives, types of investments and their relative merits, security prices and yields, investment programs and taxes.
This course provides an understanding of the managerial concepts and quantitative tools required in the design, operation, and control of production systems. Coverage includes topics such as: productivity/ competitiveness, product design, process selection, staffing considerations, system start- up, steady-state operations, and other planning and control methods. All are couched in the framework of a product life cycle.
International Business provides the theoretical and analytical framework for students to exercise managerial decision making in the global context. The course will utilize various business and business-related disciplines in analyzing the international business environment and its impact upon organizations. The course is designed to assist students in developing an understanding of how business environments differ throughout the world, and political/legal, historical, institutional, economic, geographic, and social explanations for these differences.
Each MBA student must complete a research paper on a topic of his or her choice. The paper is to discuss a pragmatic problem involving original research by the student, with supporting library documentation. Topics will be subject to the approval of the student's advisor, and the specific research requirements and organization appropriate to each topic will be worked out in conjunction with the advisor. Topics may be operational in nature and would include such areas as inventory control, job enrichment, and strategy tactics. Students will present their papers to a faculty executive board for approval.