BUS 710 Marketing Management
The course focuses on the application of management tools and thoughts in the solution of problems centering in the marketing function. It covers such topics as: marketing policies, research, strategy, organization, demand analysis, product planning, pricing, physical distribution, demand stimulation, sales management, retailing and wholesaling techniques and structures, marketing law and current marketing literature. The course also involves case studies, various types of reports and oral presentations by students; and widespread reading in current marketing periodicals.