Marketing
Aims
The curriculum is designed to provide a broad working knowledge of the theory and practice of marketing management. Among the courses offered are Principles of Marketing, Sales Management, and Retail Management.
In addition to required courses in business, accounting, and economics, students have the opportunity to select courses in the social sciences, physical sciences, and the humanities.
Assessment Learning Goals
The faculty of the Department of Business shall achieve all department goals in a manner that will promote the teachings of the Catholic Church and comports with the University mission:
- To provide an understanding of the influence and impact of government policy changes to economic variables and the interpretation of economic indicators.
- To provide an understanding of basic accounting principles that will enable students to interpret basic financial statements.
- To develop critical thinking skills that will enable students to contribute to organizational success.
Specific program goals (All will include the general department goals): The student should have:
- A solid foundation on the practice of marketing-form strategy to tactics and metrics-including the ability to develop and communicate effective marketing plans.
- The ability to assess consumer and organizational wants and needs to identify target market segments and develop effective promotional campaigns.
- A fundamental understanding and appreciation for retail management, global marketing and sales management.
- The ability to analyze and interpret unstructured marketing problems.