200
This is an introductory course in marketing. It examines the role of marketing in our society and as a vital part of successful organizations. The general and competitive environments, segmentation and buyer behavior are considered in developing optimal product, service, pricing, promotion, distribution, and branding strategies. An introduction to business-level strategies along with business portfolio planning is included. Marketing ethics are considered from both a secular and Catholic social teaching viewpoint.
Students will be exposed to the broad array of legal issues that may confront business leaders, including torts, criminal law, contracts, sales, real and personal property, bailments, insurance, agency, partnership, commercial paper, negotiable instruments, business organizations, corporations, bankruptcy, and governmental regulations.
Presents the range of skills, methods, and tools deployed in planning, monitoring, analysis, using statistics, data mining and business modeling, exploring data, and the results of analysis and communication of business problems and solutions. Emphasis is on a problem-solution format to explore data analysis options and to cover best practices for delivering solutions in Excel. Students will learn to perform in-depth data analysis via pivot tables and reports, use data visualization to present data and tell impactful stories to audiences, scale to massive data volumes, and deliver analytical insights to organizations.
This course addresses the practical aspects of communication in business to integrate critical verbal and written skills required in business environments. Preparing a variety of professional documents, creating visually organized presentations, facilitating group communication, crafting a business communication strategy, and researching professional documents, and interpersonal communication skills in the context of the business environment are explored. Business communication methods, grammar, punctuation, spelling, professional expression, career communication, scholarly business communication are additional topics covered.
In this second course of Business Leadership and Personal Vocation students build on habits of self-leadership gained in BUS 130 and begin to focus on how to build and develop healthy teams. Students continue to learn from the very best thinkers on business management and leadership, Catholic teaching on the dignity of work, the dignity of the worker, the common good, solidarity, subsidiarity, and Franciscan values. They gain a distinctively Catholic and Franciscan approach to the dignity of the human person, the common good, and how to apply that understanding to business as a personal vocation.
Is an introduction to the field of international business. It will provide an overview of the interrelationships of global business operations and provide the general framework of international business including the cultural, political, social, legal, and economic aspects of conducting business on a global scale.