BUS 315 Integrated Marketing Communications

Examines the field of marketing communications, with emphasis on consistent branding, marketing strategies and creative campaigns across both traditional and non-traditional marketing channels. Students will learn how to use branding, advertising, public relations, promotions, email marketing, and social media in the digital age to reach a brand’s awareness and sales goals. This course also provides a brief overview of inbound marketing and how it applies to integrated marketing communication plans

Credits

3

Prerequisite

BUS 202 and either BUS 220 or ENG 103